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Sauceda: “volume is not the goal” in communications","summary":"In an interview by Allison Carter for Ragan Communications, producer and entrepreneur J.B. Sauceda argues that AI makes it easier to produce more writing, but that communicators are neglecting the more important question: what should they say, and why? He says this contributes to a “really bad signal-to-noise ratio problem” and leaves recipients sorting through lengthy, circular messages that may not mean much.\n\nSauceda’s answer is not simply to write less. He argues that communicators and leaders should take responsibility for deciding whether a message needs to be sent, and make it legitimate through empathy and attention to recipients’ emotional reality. He says those qualities matter more than volume and that AI “just can’t achieve” them. 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