SAG-AFTRA is a performers’ union that negotiates terms for work, including digital likenesses and AI use.
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SAG-AFTRA reports ratification of its 2025 Interactive Media Agreement, concluding the video-game strike. Its account identifies informed-consent provisions for AI uses and the ability to suspend consent for digital replicas during a strike.
Track consent, likeness, compensation and the changing terms of creative labour.
The union represents its members; agreement scope and enforcement cannot be inferred from a headline.
Public member statements, agreement summaries and AI resources