Serpentine is an arts organization whose technology program commissions work investigating how emerging systems shape culture.
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Herndon and Dryhurst propose treating AI training as a collective creative act. In The Call, the gathering of voices, recording rules and shared governance become part of the artwork, alongside the sounds a model produces.
Open conversationFor The Call, and work with fifteen UK community choirs to create choral AI models. Serpentine presents the recording protocols and a data-trust experiment as part of the artwork's inquiry into shared authorship.
Treat artistic practice as a way of investigating collective authorship, identity and ownership.
An exhibition demonstrates a practice and proposition, not population-level adoption; artwork rights are separate.
Public exhibition records, artist statements and research documents