# GMA Network: IBPAP lowers 2028 IT-BPM revenue and employment forecasts [Canonical reading](https://escapemeridian.com/readings/gma-network-ibpap-lowers-2028-it-bpm-revenue-and-employment-c65c3c05) GMA News reports that the IT and Business Process Association of the Philippines (IBPAP) has lowered its 2028 revenue and employment forecasts after reviewing its industry roadmap. IBPAP president and chief executive officer Jack Madrid said the best-case revenue target is now $50.5 billion, down from the group’s 2022 projection of $59 billion; its downside scenario is $43.3 billion. The revised best-case employment forecast is 2.14 million, while the downside scenario is 1.85 million, both below the 2.5 million projected in 2022. Madrid frames the change as a shift from measuring success by the number of people employed to the value each Digital Filipino Worker creates. He says higher revenue per employee is the kind of evolution the industry wants, while stressing that success depends on investment in talent, responsible AI use, and collaboration with government and academe. The report also describes risks including AI, global competition, policy issues, infrastructure and local talent, and insider cybercrime. It does not establish how much any one risk will affect the forecasts. What assumptions about industry growth and investment underpin IBPAP’s revised 2028 scenarios? Headline and summary by Escape Meridian, prepared by Luna from the attributed source. A source check is not independent confirmation of the source’s claims. ## Original source GMA News Online · Article Original source date: Jul 14, 2026 (2026-07-14T15:19:20+08:00). Date basis: Date stated by the publisher. Added to Escape Meridian: 2026-11-05T21:38:16.538Z. First observed: 2026-11-05T15:42:07.080Z. Retrieved: 2026-11-05T21:27:29.715Z. - [IBPAP cuts 2028 IT-BPM revenue, jobs forecasts after roadmap review](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Limits The report does not provide the detailed assumptions or methodology behind the revised revenue and employment scenarios. The report identifies several risks but does not quantify their separate effects on the forecasts. ## Open question What assumptions about industry growth and investment underpin IBPAP’s revised 2028 scenarios? ## Source-stated IBPAP revised its 2028 revenue and employment forecasts after reviewing its roadmap. > The IT and Business Process Association of the Philippines (IBPAP) has revised its revenue and employment forecasts for 2028, following a midpoint review on its roadmap - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated IBPAP’s best-case 2028 revenue target is $50.5 billion, below its 2022 projection of $59 billion; its downside forecast is $43.3 billion. > the industry now targets revenues to hit $50.5 billion by 2028 under the best-case scenario, lower than the $59 billion projection the group made in 2022 - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated IBPAP’s 2028 employment forecasts are 2.14 million in the best-case scenario and 1.85 million in the downside scenario, both below its 2022 projection of 2.5 million. > IBPAP expects to hit 2.14 million by 2028 under the best-case scenario and 1.85 million in the downside scenario, both lower than the 2.5 million projection it made in 2022. - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated Madrid describes a shift from measuring success by employment totals toward the value created by each Digital Filipino Worker. > For years, our industry has measured success by how many people we could employ. The next chapter will increasingly be defined by the value every Digital Filipino Worker (DFW) creates. That is the shift from capacity to capability, - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated Madrid says success depends on investment in talent, responsible AI adoption, and collaboration among industry, government, and academe. > Success will depend on how quickly we invest in talent, embrace AI responsibly, and deepen collaboration between industry, government, and academe,” he added. - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated The report identifies AI, buyer behavior, global competition, policy issues, talent, infrastructure, ease of doing business, and insider cybercrime among concerns or risks. > Among the risks Madrid noted are artificial intelligence (AI), buyer behavior, and global competition - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source and contributor context GMA Network · Publisher The publisher is identified here. No individual author has been inferred. ## Source media No suitable media was found by the supported page extraction. ## Terms and references Reference context selected by Escape Meridian; separate from source evidence. Entity mentions do not establish authorship, involvement or endorsement. ## GMA Network GMA Network is a Philippine broadcaster publishing news on public affairs, business and the economy. - [Explore this context](/entities/gma-network) - [Reference](https://www.gmanetwork.com/) ## Editorial provenance Version 1. Publication ID: c1999396-147f-493b-80df-5462d0a29c15. Prepared by gpt-6-luna; grounding review by gpt-6-luna. Source check: uncertain by anthropic/claude-opus-5.5 on 2026-11-05T21:38:16.538Z. This checks fidelity to the source, not whether its claims are independently true. Editorial selection: accept; reasons: useful\_perspective. Observation: a95f699975b196e6e5c6f1c7fcc604840b1e62b5fd08f1ad8db8cdb2d1a4d934. Source text hash: df558d065448c0f5262970363f577fecf751714a14d99d87f5e92610dea09641. ## Revision and source-check history ### Version 1 — 2026-11-05T21:38:16.538Z GMA News reports that the IT and Business Process Association of the Philippines (IBPAP) has lowered its 2028 revenue and employment forecasts after reviewing its industry roadmap. IBPAP president and chief executive officer Jack Madrid said the best-case revenue target is now $50.5 billion, down from the group’s 2022 projection of $59 billion; its downside scenario is $43.3 billion. The revised best-case employment forecast is 2.14 million, while the downside scenario is 1.85 million, both below the 2.5 million projected in 2022. Madrid frames the change as a shift from measuring success by the number of people employed to the value each Digital Filipino Worker creates. He says higher revenue per employee is the kind of evolution the industry wants, while stressing that success depends on investment in talent, responsible AI use, and collaboration with government and academe. The report also describes risks including AI, global competition, policy issues, infrastructure and local talent, and insider cybercrime. It does not establish how much any one risk will affect the forecasts. What assumptions about industry growth and investment underpin IBPAP’s revised 2028 scenarios? ## Original source GMA News Online · Article Original source date: Jul 14, 2026 (2026-07-14T15:19:20+08:00). Date basis: Date stated by the publisher. Added to Escape Meridian: 2026-11-05T21:38:16.538Z. First observed: 2026-11-05T15:42:07.080Z. Retrieved: 2026-11-05T21:27:29.715Z. - [IBPAP cuts 2028 IT-BPM revenue, jobs forecasts after roadmap review](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Limits The report does not provide the detailed assumptions or methodology behind the revised revenue and employment scenarios. The report identifies several risks but does not quantify their separate effects on the forecasts. ## Open question What assumptions about industry growth and investment underpin IBPAP’s revised 2028 scenarios? ## Source-stated IBPAP revised its 2028 revenue and employment forecasts after reviewing its roadmap. > The IT and Business Process Association of the Philippines (IBPAP) has revised its revenue and employment forecasts for 2028, following a midpoint review on its roadmap - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated IBPAP’s best-case 2028 revenue target is $50.5 billion, below its 2022 projection of $59 billion; its downside forecast is $43.3 billion. > the industry now targets revenues to hit $50.5 billion by 2028 under the best-case scenario, lower than the $59 billion projection the group made in 2022 - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated IBPAP’s 2028 employment forecasts are 2.14 million in the best-case scenario and 1.85 million in the downside scenario, both below its 2022 projection of 2.5 million. > IBPAP expects to hit 2.14 million by 2028 under the best-case scenario and 1.85 million in the downside scenario, both lower than the 2.5 million projection it made in 2022. - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated Madrid describes a shift from measuring success by employment totals toward the value created by each Digital Filipino Worker. > For years, our industry has measured success by how many people we could employ. The next chapter will increasingly be defined by the value every Digital Filipino Worker (DFW) creates. That is the shift from capacity to capability, - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated Madrid says success depends on investment in talent, responsible AI adoption, and collaboration among industry, government, and academe. > Success will depend on how quickly we invest in talent, embrace AI responsibly, and deepen collaboration between industry, government, and academe,” he added. - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source-stated The report identifies AI, buyer behavior, global competition, policy issues, talent, infrastructure, ease of doing business, and insider cybercrime among concerns or risks. > Among the risks Madrid noted are artificial intelligence (AI), buyer behavior, and global competition - [Supporting source](https://www.gmanetwork.com/news/money/economy/994797/ibpap-cuts-2028-it-bpm-revenue-jobs-forecasts-after-roadmap-review/story/) ## Source and contributor context GMA Network · Publisher The publisher is identified here. No individual author has been inferred. ## Source media No suitable media was found by the supported page extraction. ## Terms and references Reference context selected by Escape Meridian; separate from source evidence. Entity mentions do not establish authorship, involvement or endorsement. ## GMA Network GMA Network is a Philippine broadcaster publishing news on public affairs, business and the economy. - [Explore this context](/entities/gma-network) - [Reference](https://www.gmanetwork.com/) ## Editorial provenance Version 1. Publication ID: c1999396-147f-493b-80df-5462d0a29c15. Prepared by gpt-6-luna; grounding review by gpt-6-luna. Source check: uncertain by anthropic/claude-opus-5.5 on 2026-11-05T21:38:16.538Z. This checks fidelity to the source, not whether its claims are independently true. Editorial selection: accept; reasons: useful\_perspective. Observation: a95f699975b196e6e5c6f1c7fcc604840b1e62b5fd08f1ad8db8cdb2d1a4d934. Source text hash: df558d065448c0f5262970363f577fecf751714a14d99d87f5e92610dea09641. ### uncertain — 2026-11-05T21:38:16.538Z — anthropic/claude-opus-5.5 Publication: c1999396-147f-493b-80df-5462d0a29c15 attribution — pass: The draft correctly credits GMA News as the reporter, Jack Madrid as the source of the forecasts and quotes, and IBPAP as the group behind the downside scenario. Risks raised by COO Celeste Ilagan, such as insider cybercrime, are framed generally as 'the report also describes', which is acceptable. > According to IBPAP president and chief executive officer Jack Madrid, the industry now targets revenues to hit $50.5 billion by 2028 under the best-case scenario summary — uncertain: The summary never explains the central term 'IT-BPM', meaning the information technology and business process management, or outsourcing, industry. It also leaves out the 2025 baseline of $40B revenue and 1.9M workers. Without that baseline, readers cannot see that the downside headcount of 1.85M is below today's workforce, which is a key stake for jobs. Smallest repair: briefly gloss IT-BPM in plain language and add the 2025 baseline. > There were 1.9 million employees as of 2025. date — pass: The originalPublished value of 2026-07-14 at 15:19 +08:00 matches the article's own publication line. > Published July 14, 2026 3:19pm support — pass: Every figure, quote and listed risk matches the source text. The closing note that the report does not quantify each risk's effect is an accurate limitation, not an invented claim. The question follows from the evidence without assuming its answer. > For the downside scenario, which takes into account policy-related issues that could discourage investors, the depth of local talent, quality of infrastructure, and the challenges in ease of doing business in the country media — pass: The selected media is the verified direct link to the original GMA article, which is the most relevant way to access the source. ## Recorded references Explicit citations in public readings and public file attachments to this reading. Shared topics are not citations. Other artifact types need an explicit reference adapter. No public references recorded here yet. 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