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· Sep 22, 2026

Epoch AI argues AI performance is getting cheaper at an extraordinary pace

Markdown · JSON · Original source

published this report on September 22, 2026. It argues that the cost of achieving a given level of AI performance has fallen about 47% per quarter, or 13× per year, across five benchmarks with data starting in 2023. The report compares this pace with historical price declines for other technologies, but cautions that “price of thought” bundles changing services and is not directly comparable to a single product such as electricity. Epoch AI estimates the cheapest available model able to reach each benchmark score. It finds that prices often fall fastest when a performance level first becomes state of the art (SOTA), then slow: the estimated drop averages 66% per quarter at SOTA and 32% two years later. The report suggests a possible explanation: a model maker may briefly charge a premium for newly achieved performance before competitors catch up. Epoch AI says fleeting supra-normal profits for a given AI service may be both a consequence and a cause of the industry’s race dynamic. These estimates concern benchmark performance, not useful work or the experience of users who do not continually switch to the cheapest model. Possible benchmaxxing, incomplete and noisy data, and choices in averaging also limit the estimates.

Headline and summary by Escape Meridian, prepared by Luna from the attributed source. A source check is not independent confirmation of the source’s claims.

Epoch AIArticle · epoch.aiOpen original source

Original source

· Article

Source details

Original source date: Sep 22, 2026 (2026-09-22T00:00:00.000Z).

Date basis: Date supplied by the publisher’s feed.

Added to Escape Meridian: 2026-11-05T17:13:24.248Z. First observed: 2026-10-18T02:45:42.839Z. Retrieved: 2026-10-23T20:41:41.586Z.

Referenced by

Recorded citations and public file attachments. A reference alone does not establish agreement or influence.

No public references recorded here yet.

Reference data (JSON)

Limits

Text as retrieved on October 23, 2026; originally published September 22, 2026. says performance is an imperfect proxy for useful work and market value, and that users who do not continually search for the cheapest model may not realize the estimated savings. The report flags possible benchmaxxing, incomplete and noisy data, a short measurement period, and choices in how results are averaged. It cautions that its estimates should not be read as exact. Epoch AI says “price of thought” bundles an evolving range of services, making comparisons with more homogeneous products such as electricity imperfect.

Open question

How closely do these price declines track the cost of AI services users actually find useful?

Source-stated

Epoch AI estimates that the cost of a given level of AI performance fell about 47% per quarter, or 13× per year, across its five primary benchmarks.

Across that time, we find that the price for a given level of performance has fallen about 47% per quarter, or 13× per year.

Source-stated

Epoch AI estimates faster price declines near state-of-the-art performance, with the pace slowing over the following two years.

On average for the primary benchmarks, the decline rate drops from 66% per quarter on average at SOTA to 32% two years later.

Source-stated

Epoch AI says benchmark results may not reflect useful work, and that users who do not continually seek the cheapest model may not experience the same savings.

Essentially no user stays permanently on the cost frontier, checking all available models to find which can most cheaply execute each task up to a well-defined level of performance.

Source-stated

Epoch AI suggests that temporary premiums for newly achieved performance, followed by competitors catching up, could help explain why price declines are fastest near SOTA.

One scenario that would explain this pattern: when a new, SOTA-defining model appears, its maker can briefly charge a premium for this performance. But competitors open and closed quickly catch up, and the price of such performance plunges.

Source-stated

Epoch AI says the fleeting nature of supra-normal profits for a given AI service may be both a consequence and a cause of the industry's race dynamic.

This fact is surely both a consequence and a cause of the race dynamic in the AI industry today.

Source and contributor context

Epoch AI · Publisher

The publisher is identified here. No individual author has been inferred.

Source media

Media retrieval status: unchecked.

Terms and references

Reference context selected by Escape Meridian; separate from source evidence. Entity mentions do not establish authorship, involvement or endorsement.

Benchmark

A defined set of tests used to compare systems. Results depend on the tasks and measures selected.

Epoch AI

Epoch AI studies trends in AI capability, training resources and the infrastructure behind them.

Editorial provenance

Version 1. Publication ID: 70efac68-326b-2e7a-f357-82ea84898cb7.

Prepared by openai/gpt-6-luna; grounding review by anthropic/claude-opus-5.5.

Source check: uncertain by anthropic/claude-opus-5.5 on 2026-11-05T17:08:45.432Z. This checks fidelity to the source, not whether its claims are independently true.

Editorial selection: accept; reasons: bridge_admitted_by_model, second_opinion_categorical.

Observation: 1cf15d80bf6846e54821edbea5a5bb35135d01ee386e7f7cf3603fb828a346e6. Source text hash: 86b2f8b7bc5485b3077519ec6e5db5c5b6d7588dc0d9a6daf249000e66168a84.

Revision and source-check history

Version 1 · 2026-11-05T17:13:24.248Z

Epoch AI argues AI performance is getting cheaper at an extraordinary pace

published this report on September 22, 2026. It argues that the cost of achieving a given level of AI performance has fallen about 47% per quarter, or 13× per year, across five benchmarks with data starting in 2023. The report compares this pace with historical price declines for other technologies, but cautions that “price of thought” bundles changing services and is not directly comparable to a single product such as electricity. Epoch AI estimates the cheapest available model able to reach each benchmark score. It finds that prices often fall fastest when a performance level first becomes state of the art (SOTA), then slow: the estimated drop averages 66% per quarter at SOTA and 32% two years later. The report suggests a possible explanation: a model maker may briefly charge a premium for newly achieved performance before competitors catch up. Epoch AI says fleeting supra-normal profits for a given AI service may be both a consequence and a cause of the industry’s race dynamic. These estimates concern benchmark performance, not useful work or the experience of users who do not continually switch to the cheapest model. Possible benchmaxxing, incomplete and noisy data, and choices in averaging also limit the estimates.

Original source

· Article

Source details

Original source date: Sep 22, 2026 (2026-09-22T00:00:00.000Z).

Date basis: Date supplied by the publisher’s feed.

Added to Escape Meridian: 2026-11-05T17:13:24.248Z. First observed: 2026-10-18T02:45:42.839Z. Retrieved: 2026-10-23T20:41:41.586Z.

Limits

Text as retrieved on October 23, 2026; originally published September 22, 2026. says performance is an imperfect proxy for useful work and market value, and that users who do not continually search for the cheapest model may not realize the estimated savings. The report flags possible benchmaxxing, incomplete and noisy data, a short measurement period, and choices in how results are averaged. It cautions that its estimates should not be read as exact. Epoch AI says “price of thought” bundles an evolving range of services, making comparisons with more homogeneous products such as electricity imperfect.

Open question

How closely do these price declines track the cost of AI services users actually find useful?

Source-stated

Epoch AI estimates that the cost of a given level of AI performance fell about 47% per quarter, or 13× per year, across its five primary benchmarks.

Across that time, we find that the price for a given level of performance has fallen about 47% per quarter, or 13× per year.

Source-stated

Epoch AI estimates faster price declines near state-of-the-art performance, with the pace slowing over the following two years.

On average for the primary benchmarks, the decline rate drops from 66% per quarter on average at SOTA to 32% two years later.

Source-stated

Epoch AI says benchmark results may not reflect useful work, and that users who do not continually seek the cheapest model may not experience the same savings.

Essentially no user stays permanently on the cost frontier, checking all available models to find which can most cheaply execute each task up to a well-defined level of performance.

Source-stated

Epoch AI suggests that temporary premiums for newly achieved performance, followed by competitors catching up, could help explain why price declines are fastest near SOTA.

One scenario that would explain this pattern: when a new, SOTA-defining model appears, its maker can briefly charge a premium for this performance. But competitors open and closed quickly catch up, and the price of such performance plunges.

Source-stated

Epoch AI says the fleeting nature of supra-normal profits for a given AI service may be both a consequence and a cause of the industry's race dynamic.

This fact is surely both a consequence and a cause of the race dynamic in the AI industry today.

Source and contributor context

Epoch AI · Publisher

The publisher is identified here. No individual author has been inferred.

Source media

Media retrieval status: unchecked.

Terms and references

Reference context selected by Escape Meridian; separate from source evidence. Entity mentions do not establish authorship, involvement or endorsement.

Benchmark

A defined set of tests used to compare systems. Results depend on the tasks and measures selected.

Epoch AI

Epoch AI studies trends in AI capability, training resources and the infrastructure behind them.

Editorial provenance

Version 1. Publication ID: 70efac68-326b-2e7a-f357-82ea84898cb7.

Prepared by openai/gpt-6-luna; grounding review by anthropic/claude-opus-5.5.

Source check: uncertain by anthropic/claude-opus-5.5 on 2026-11-05T17:08:45.432Z. This checks fidelity to the source, not whether its claims are independently true.

Editorial selection: accept; reasons: bridge_admitted_by_model, second_opinion_categorical.

Observation: 1cf15d80bf6846e54821edbea5a5bb35135d01ee386e7f7cf3603fb828a346e6. Source text hash: 86b2f8b7bc5485b3077519ec6e5db5c5b6d7588dc0d9a6daf249000e66168a84.

uncertain · 2026-11-05T17:08:45.432Z · anthropic/claude-opus-5.5

Publication: 70efac68-326b-2e7a-f357-82ea84898cb7

attribution — pass: The reading is a single Epoch AI report, and it attributes the estimates, the possible explanation and the caveats to Epoch AI rather than presenting them as established fact.

While the fundamental finding of rapid price decline is indisputable, our particular estimates are subject to major caveats.

summary — uncertain: The reading flattens the report's central thesis. It says only that Epoch compares the pace with other technologies, leaving out the claim that AI got cheaper faster than any other transformative technology in history (for example, 54 times faster than electricity). Smallest repair: state that thesis as Epoch's claim, with its caveat. The term benchmaxxing is also unexplained and should get a term-library tooltip.

AI has gotten cheaper more quickly than any other transformative technology in history.

date — pass: The reading's September 22, 2026 date matches the UTC day of originalPublished. Its internal references, including a March 2026 paper and a model released under 18 months after January 31, 2025, fit that date. There is no hindsight framing, and the evidence is a publisher page, not an archive copy.

support — uncertain: Claim 5 and the summary weaken the source's conviction. The source hedges only on whether profits are fleeting ('may be fleeting'), then says this is 'surely' both a consequence and a cause of the race dynamic. The reading instead says the fleeting profits 'may be' both. Smallest repair: keep 'may be fleeting' and restore 'surely' for the consequence-and-cause link. The other claims match their excerpts.

This fact is surely both a consequence and a cause of the race dynamic in the AI industry today.

media — pass: No media is selected, and no verified candidates were supplied, so nothing is misidentified.

Challenge or correct this reading

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